Representation in Fashion

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For an industry that is constantly changing and evolving with the times, representation and diversity are two aspects that the fashion industry has been slow to advance on. Since the start of the fashion industry, models have represented the “ideal body type” of the time. But recently, there has been a push for models to be more realistic and representative of real people.

Many large brands have taken measures to become more diverse and inclusive. For example, in 2015, Aerie launched their #AerieReal campaign, in which they announced that they would no longer be photoshopping their models. This campaign paid off, boosting Aerie’s 2015 sales by 20% that year. Another big brand that joined in this movement is Christian Siriano. Christian Siriano is a renowned fashion designer who recently made waves in the fashion community when he showed his Spring 2018 show at New York Fashion Week.

The lineup of models was arguably one of the most diverse shows from all of fashion week. Unlike many bigger brands who seem to include one or two plus size models or models of color, this inclusivity felt genuine and natural. Seeing diverse models represented in fashion is so important because it allows everyone to feel confident, not just those who fit in the traditional standards of beauty.

 

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