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“Life is a journey. Lokai exists to help you find the balance between the highs and lows” claims Steven Izen, the founder and CEO of the Lokai company. The first and most popular bracelet is the classic band that has a  clear base with one white bead and one black bead opposite from each other. The white bead represents that even when you are at your highest point in life remember to stay humble. The black bead represents that even when you are in the lowest of lows remember to stay hopeful. The white bead in each of the bracelets is infused with water from Mount Everest, the highest point on Earth, and the black bead is infused with mud from the Dead Sea, the lowest point on Earth. 10% of the profit goes to different charity partners. The idea of the bracelet originated when Steve’s grandfather was diagnosed with Alzheimer’s. He wanted a reminder for himself that he could share with others dealing with the reality of life. They create a new color every-so-often that represents a disease or illness, and a proportion of each purchase of a specific color goes to help find a cure for the disease the bracelet represents. Lokai also helps fund schools in need, build clean water wells, and they have planted trees all over. So far 98 water wells have been built, 200,000 trees have been planted, and 69 wishes have been granted for people with incurable illnesses. While they have had so much growth, they are continuing to try and reach as many people as possible. 


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